Good will capital

Give more than you get

Get more than you give

There is a disproportionate benefit

Between giving people what they expect

And giving them a little more

That little extra will generate a lot of

Good will capital

Then when you give them a lot more the

  Responses is exponential 

People go out of there way  to 

Spread  the word and support your

Enterprise 

This is by far the most effective way 

  To grow and solidify  
  Your customer base