Monday, January 28, 2013

Good will capital

Give more than you get
Get more than you give
There is a disproportionate benefit
Between giving people what they expect
And giving them a little more
That little extra will generate a lot of
Good will capital
Then when you give them a lot more the
  Responses is exponential 
People go out of there way  to 
Spread  the word and support your
This is by far the most effective way 
  To grow and solidify  
  Your customer base

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